Lab Director
Hoon-Seok Choi
Full Professor
Dept. of Psychology, Sungkyunkwan University
Academic Background
Ph.D. University of Pittsburgh
MA/BA. Sungkyunkwan University
Positions Held
Assistant Professor. School of Management, University of Ottawa
Fellow. Kellogg School of Management, Northwestern University
President. Korean Psychological Association
President. Asian Association of Social Psychology
President. Korean Social & Personality Psychological Association
Vice President. Korean Psychological Association (KPA)
Chairperson. International Committee, KPA
Associate Editor. Asian Journal of Social Psychology
Editor-in-Chief. Korean Journal of Social & Personality Psychology
Director. Social Science Institute, Sungkyunkwan University
Awards & Honors
Humanities and Social Sciences Distinguished Scholar (2021-2026)
(Ministry of Education-National Research Foundation of Korea)
The Social Psychologist of Korea Award (2023)
(inaugural, Korean Association of Social & Personality Psychology)
Distinguished Research Award (2021)
(The Korean Psychological Association)
SKKU Fellowship (2021)
(Sungkyunkwan University)
Distinguished Research Award (2009)
(Sungkyun Management Forum)
Achievement Award (2009)
(Ministry of Culture, Sports, and Tourism of Korea)
Email hchoi@skku.edu
"No road is long with good company"
Research Associates
Joung-Soon Ryong
Senior Researcher
Social Science Research Institute - SKKU
Research interest: Leadership, Self-Affirmation, Coaching
Email thfqldkf@skku.edu
"Courage doesn't mean you don't get afraid. Courage means you don't let fear stop you"
Young-Mi Kwon
Collegiate Professor
Korea Institue of Energy Technology
Research interest: Group Dynamics, Norms, Intergroup Attitudes, Culture
Email youngmi.kwon.psy@gmail.com
"You can make it a challenge, not a threat."
Jeong-Gil Seo
Research Fellow
BK21 Research Team, Department of Psychology
Research interest: Group Performance, Team Learning, Work Motivation
Email marsseo@skku.edu
"My motto: Working harder, drinking more, sleeping sweeter"
Hayeon Lee
Assistant Professor, Department of Psychology, Gyeongsang National University (KOR)
Research interest: Prejudice, Allyship, Intergroup Reconciliation, Group Processes
Email h.summer.lee@gnu.ac.kr
"Hope to be a social psychologist who believes people can change."
Injung Ko
Senior Researcher
SungKyun Civilization Institute - SKKU
Research interest: Group Functioning, Proactive behavior, Self and Identity, Culture
Email inko13@skku.edu
"Steadfast in joy, unshaken by sorrow"
Graduate Students
Jeewon Hyun
Research interest: Group culture, Well-being, Collective flourishing, Social change
Email jwhyun@skku.edu
"Caring is what changes the world"
Hana Kim
Research interest: Intergroup Conflict, Prejudice, Intergroup Bias
Email 0777hana@naver.com
"Let's do everything fun"
Hayan Kim
Research interest: Communication Strategy, Prosocial Behavior, Korean Psychology
Email: rlaguskd@skku.edu
"One step is enough for a day only if you are going forward."
Siheon Kim
Research interest: Group Dynamics, Social Loafing, Work Motivation
Email nbgbacksu@naver.com
"Life is simple: make choices and don't look back."
Wonyoung Kang
Research interest: Intergroup Conflict, Cultural Psychology, Group Identification
Email onezero330@gmail.com
"The shortest answer is doing."
Hantae Kim
Research interest: Intergroup Conflict, Social Identity, Group Process
Email gksxohk2@gmail.com
"Do your best and enjoy every moment"
Research Assistants
Jaehyeon Jeon
Research interest: Group dynamics, Moral behavior, Prosocial behavior
Email jjhyeon02@gmail.com
"Saving the world and bringing peace to the people."
Undergraduate Study Group, ESP
Jae Hyeon Jeon / Seon Hwa Kim / Byeong Hoon Lee / Jae Hui Kim
Alumni
Class of 2004
Boyoung Kwon
Class of 2005
Jung-Soon Ryong / Kuk Joo Jung / Jihyun Lee / Sung Sook Cho / Young Mi Kwon / Jaeun Shin / Minkyo Kwon /
Juhyun Kim / Eun Young Park
Class of 2006
Jiin Jung / Bobae Choi / Hojoong Kang
Class of 2007
Sung Eun Choi / Bo Ra Hyun / Eunha Lee
Class of 2008
Injung Ko / Yul Ina Lee / Kyungmin Do / Ahn Soo Chung / Hyelee Park / Myung Kyu Lee / Hyeman Choi
Class of 2009
Eun Bi Chang / Seung Hwan Lee / Hye Young Park / Kyong-Ah Kim / Bo Yeon Kim / Hye Yeon Cho / Jun Seon Yu /
Na Yeon Kim / Eun Joo Lee
Class of 2010
Sun Joo Cho / Eun Young Yang / Hae Jin Kim / Jae Hoon Choi / Chan Park / Jung Yeon Mok / Go Eun Lee /
Yoon Jung Kim / Chan Mi Kim
Class of 2011
Jeong Gil Seo / Hayeon Lee / Seung Hyun Yoo / Gu Hyun Lee / Seo Ah Choi / Hyun Wha Choi / Yungjae Yoon
Class of 2012
Hyun Euh / Youngjae Cha
Class of 2013
Yu Jin Jeong / Soo Hyun Lee
Class of 2014
Hu Young Jeong / Hyo Im Choe
Class of 2015
Ha Yeon Choe / Jee Won Hyun / Chae Rim Kim
Class of 2016
Sunyoung Kim / Ha Eun Park / Seun Sung / Jung Hyun Park
Class of 2017
Hye Kyu Han
Class of 2018
Jeongeun Park / Seulki Song / Hyejeong Cha / Gwanyoung Moon
Class of 2019
Jimin Han / Jino Chung / JungHyun Roh / Eunbyul Do
Class of 2020
Jungbin Lim
Class of 2021
Min-Jae Kang / Ocka Jeong / Jeong-Won Moon / Jeong-Eun Lee / Yu-Jin Kim
Class of 2022
Yoo Jin Kim / Yoon Hye Kim
Class of 2023
Jihyun Kim / Jiwon Yoo / Hana Kim / Hayan Kim / Siheon Kim
Class of 2024
Jihye Bae / Wonyoung Kang
Class of 2025
Mulgyeol Jeong
Class of 2026
Hantae Kim / Jeongeun Lee
Student Placements
Academic Positions
University of Illinois, New York University, University of Tulsa, William Paterson University of New Jersey, Gacheon University, Gangwon National University, Sungkyunkwan University, Korea Institute of Energy Technology, Gyeongsang National University
Doctoral Programs
Sungkyunkwan University, University of Minnesota, New York University, University of Pittsburgh, Ohio University, Washington State University, Clark University, Claremont Graduate University, University of Chicago, Loyola University -Chicago, City University of New York, University of Texas, Ohio State University and more..
Businesses/Consulting Firms/Public Sectors
LG, Kia, Lotte, Nexon, Eugene Group, BC card, TAD-Solutions, ORP Institute, Dasan E&E, Insight-Korea, Center for Teaching & Learning-SKKU, Student Success Center-Hansung University, Korea Productivity Center (KPC), Seoul Family Court, Korea Women's Development Institute, Soonchunhyang Medical Center, Chosun University Hospital, and more..